Tag: social media marketing
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Do You Still Need a Website in 2026?
With the rise of social media, third-party platforms, and AI-driven search, many small businesses are starting to ask the question: Do you still need a website in 2026? It’s a fair question. Platforms like Instagram, TikTok, and marketplace tools have made it easier than ever to promote, sell, and communicate without ever owning a traditional…
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Instagram vs TikTok: Which is Best for Small Businesses?
Social media is integral to getting your small business seen, but where should you be focusing your attention? While TikTok and Instagram may look similar on the surface, there are some distinct differences in how your small business will be shared to potential customers. Content While Instagram and TikTok both prioritise visual content, their content styles…
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2026 Sales and Marketing Trends for UK B2B: Winning in an AI-Search World
This year we saw the biggest shake-up in the marketing world in decades, with the introduction of AI Summary rocking how we deliver SEO, those who don’t change with the times will simply get left behind… Index 1) Why 2026 feels different (especially in the UK) If you run a UK B2B business, you already…
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Standalone Marketing Packages: Marketing Solutions for Small Businesses with No Retainers
Introduction For many small businesses and startups, marketing can feel overwhelming — especially when agencies expect you to commit to long-term retainers. What if you need expert support without the pressure of a six or twelve-month contract? That’s where standalone marketing packages come in. At BuzzGen, a marketing agency based in Worcester and serving businesses…
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What Is A Marketing Funnel And How Does It Work?
Introduction A marketing funnel is one of the most widely used frameworks in modern marketing. It helps businesses visualize how potential customers move from first hearing about a product to making a purchase—and beyond. According to a 2024 HubSpot report, 87% of marketers say that mapping the customer journey through funnels improves campaign performance. (Hubspot)…
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What is Airchat and How Does It Work?
A breakdown of Airchat: a new Social Media platform revolving around using audio instead of text & our predictions for the future of the platform.
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Social Media Updates in April 2024
As we dive into April 2024, major social media updates are rolling out exciting new features and enhancements to keep users engaged and connected. Explore the latest here.
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How to Make a TikTok Page
It’s essential for you to make a TikTok page if you want to make the most out of social media marketing. Here, we’ll walk you through how and why.