Category: Sales Tips
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Case Study: Generating £15k+ in Sales Pipeline for Swim Hat Co through B2B Emails
JTF Wireless were looking to attract new clients, focused on high-quality conversations with key decision makers. Here’s how we helped.
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Maximising B2B Email ROI for UK SMEs
B2B email campaigns get dismissed as “hit and hope” when they’re done badly. But for UK SMEs that need a reliable way to start conversations with the right decision-makers, email remains one of the most controllable channels you can run: you choose the audience, the message, the follow-up, and the measurement. The strongest argument for…
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2026 Sales and Marketing Trends for UK B2B: Winning in an AI-Search World
This year we saw the biggest shake-up in the marketing world in decades, with the introduction of AI Summary rocking how we deliver SEO, those who don’t change with the times will simply get left behind… Index 1) Why 2026 feels different (especially in the UK) If you run a UK B2B business, you already…
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What Is A Marketing Funnel And How Does It Work?
Introduction A marketing funnel is one of the most widely used frameworks in modern marketing. It helps businesses visualize how potential customers move from first hearing about a product to making a purchase—and beyond. According to a 2024 HubSpot report, 87% of marketers say that mapping the customer journey through funnels improves campaign performance. (Hubspot)…