Category: Strategy
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Instagram vs TikTok: Which is Best for Small Businesses?
Social media is integral to getting your small business seen, but where should you be focusing your attention? While TikTok and Instagram may look similar on the surface, there are some distinct differences in how your small business will be shared to potential customers. Content While Instagram and TikTok both prioritise visual content, their content styles…
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Introducing Priority Content: More Flexibility When You Need It Most
To better support our clients when unexpected events or promotional opportunities appear, we’re introducing a Priority Content (Rush) option, designed to give you more flexibility while ensuring your ongoing content plan stays consistent and high quality. Why We’re Introducing Rush Services Our work is most effective when content is planned in advance. This allows us to: But we also understand that business doesn’t always run on a perfect…
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Maximising B2B Email ROI for UK SMEs
B2B email campaigns get dismissed as “hit and hope” when they’re done badly. But for UK SMEs that need a reliable way to start conversations with the right decision-makers, email remains one of the most controllable channels you can run: you choose the audience, the message, the follow-up, and the measurement. The strongest argument for…
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2026 Sales and Marketing Trends for UK B2B: Winning in an AI-Search World
This year we saw the biggest shake-up in the marketing world in decades, with the introduction of AI Summary rocking how we deliver SEO, those who don’t change with the times will simply get left behind… Index 1) Why 2026 feels different (especially in the UK) If you run a UK B2B business, you already…
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AI SEO: How Artificial Intelligence Is Changing Search for Small Businesses in the UK
Introduction Search engine optimisation (SEO) has always been about adapting to change — and in 2025, that change is being driven by artificial intelligence. AI SEO refers to the use of AI-powered tools and techniques to optimise websites, content, and campaigns for better visibility on search engines like Google. For small businesses in the UK,…
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Standalone Marketing Packages: Marketing Solutions for Small Businesses with No Retainers
Introduction For many small businesses and startups, marketing can feel overwhelming — especially when agencies expect you to commit to long-term retainers. What if you need expert support without the pressure of a six or twelve-month contract? That’s where standalone marketing packages come in. At BuzzGen, a marketing agency based in Worcester and serving businesses…
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What Is A Marketing Funnel And How Does It Work?
Introduction A marketing funnel is one of the most widely used frameworks in modern marketing. It helps businesses visualize how potential customers move from first hearing about a product to making a purchase—and beyond. According to a 2024 HubSpot report, 87% of marketers say that mapping the customer journey through funnels improves campaign performance. (Hubspot)…