TikTok -

Is TikTok Becoming the New Search Engine?

May 8, 2026

—

by

in Strategy, Social Media Tips, Social Media Updates, TikTok, Uncategorised

The way people search for information has started to shift toward visual, and one platform leading that change is TikTok. Once known purely for entertainment, TikTok is now being used as a search engine, especially by younger audiences. Whether it’s finding the best restaurants, local services, or how-to advice, users are increasingly turning to TikTok instead of traditional search engines. So what does this…

Instagram vs TikTok: Which is Best for Small Businesses?

Mar 4, 2026

—

by

Bethany Dennett

in Uncategorised, Instagram, Social Media Tips, Strategy, TikTok

Social media is integral to getting your small business seen, but where should you be focusing your attention? While TikTok and Instagram may look similar on the surface, there are some distinct differences in how your small business will be shared to potential customers. Content While Instagram and TikTok both prioritise visual content, their content styles…

A Guide to Short-Form Content: Reels, TikToks, and More

Mar 6, 2025

—

by

Abbi Browning

in Social Media Tips, Content Ideas, Instagram, TikTok, YouTube

Enhance your marketing strategy with short-form content. Discover how TikToks, Reels, and YouTube Shorts can boost engagement, brand awareness, and conversions

TikTok Ban: What It Means For TikTok Marketing in 2025

Jan 6, 2025

—

by

Abbi Browning

in Social Media Updates, Content Ideas, TikTok

In this blog we explore the implications of the TikTok ban, what this will mean for your marketing and business and how to can navigate the changes.

TikTok Algorithm Explained: How to Succeed On TikTok

May 8, 2024

—

by

Abbi Browning

in TikTok, Content Ideas, Social Media Tips

Read this guide to learn more about how the TikTok algorithm works and how to break past 300 views (the dreaded TikTok Jail).

Finding Your Tok: A Guide to TikTok Marketing

Apr 22, 2024

—

by

Abbi Browning

in TikTok, Content Ideas

A Tok on TikTok refers to a category of videos centred around a specific theme, interest, or niche community. Dive into a guide of TikTok strategies.

Why You Should Switch From Discreet Pricing to Transparent Pricing

Apr 10, 2024

—

by

Abbi Browning

in Social Media Tips, Facebook, Instagram, Linkedin, TikTok, YouTube

Are you still putting “DM us for prices” on your social media posts? If so, it’s time to reconsider and make the move to transparent pricing. Here’s why and how it can improve your whole business model.

Social Media Updates in April 2024

Apr 9, 2024

—

by

Abbi Browning

in Social Media Updates, Facebook, Instagram, Linkedin, Social Media Tips, TikTok

As we dive into April 2024, major social media updates are rolling out exciting new features and enhancements to keep users engaged and connected. Explore the latest here.