PPC Ads
(Google Search & Display)
If you’re looking to expand your reach, capture high-intent leads, and drive measurable results, Google PPC ads are a powerful way to achieve this.
We specialise in creating highly-targeted and effective Google PPC campaigns designed to connect you with the right audience and ensure you get the best possible return on investment.
Read our page to learn more about our proven process and how we can deliver outstanding results with every campaign.
What Types of PPC Ads Can We Do?
Search Ads
Search ads appear at the top of search engine results when users actively look for products, services, or information. They’re designed to capture users with strong intent, making them perfect for driving conversions and leads.
We help you craft compelling search ads with highly-targeted keywords and persuasive ad copy to ensure you reach the right audience at the right moment. Our process includes detailed keyword research, strategic bid management, and ongoing optimization to deliver the best return on investment (ROI).
When to Choose Search Ads:
- When you want to target users actively searching for your product or service.
- When driving high-intent traffic and conversions is your primary goal.
Display Ads
Display ads appear on websites, apps, and other platforms within Google’s Display Network. These ads are visually engaging and can include images, animations, and videos. Display ads are excellent for increasing brand awareness and retargeting potential customers.
We specialize in creating eye-catching and relevant display ads that resonate with your audience. Our team designs ads that not only capture attention but also ensure strategic placement to maximize reach and engagement while keeping costs efficient.
When to Choose Display Ads:
- When you want to boost brand awareness or nurture leads through retargeting.
- When visual storytelling and wide audience reach are part of your strategy.
How Much Do PPC Ads Cost?
The budget you’ll need to allocate for PPC campaigns largely depends on the value of your product or service.
For instance, if you’re promoting high-ticket items valued in the hundreds, you may experience a lower click-through rate compared to promoting lower-cost items priced at £10. This means you’ll likely need a higher budget and may see a higher cost-per-click (CPC).
The goal of your campaign also plays a role. If your objective is a simple action—such as capturing an email for a product launch notification—you’ll typically generate more leads at a lower cost. However, if your campaign requires users to complete multiple steps, it may lead to drop-offs and require a higher spend to achieve results.
We recommend starting with at least £300 if you can allocate this. This baseline helps ensure your campaign has enough budget to gather meaningful data and deliver optimal results.
If this isn’t within your budget, we can discuss tailored budget strategies during your consultation to align with your goals and maximise ROI.
Is a PPC Campaign Right For Me?
If you’re looking to drive high-intent traffic to your website, generate leads, or achieve quick, measurable results, a PPC campaign is a great option. PPC (Pay-Per-Click) advertising allows you to target specific audiences on platforms like Google with precision, showing your ads to people actively searching for your product or service.
However, if your primary goal is to grow brand awareness, engage with your audience, or build a community, you may want to consider social media ads as an alternative or complementary approach. Social media ads excel at reaching new audiences, fostering engagement, and retargeting potential customers with creative visuals and interactive formats.
Not sure which option is right for you? We offer tailored strategies to help you decide whether PPC, social media ads, or a combination of both will best achieve your goals. During your consultation, we’ll assess your business needs and craft a plan that maximises your return on investment.
How Does It Work?
Consultation
We’ll meet with you to discuss your needs, target market and overall goal of the campaign. You can let us know your preferred platform, whether you have existing assets and anything else we’ll need to know.
Research
We look into existing ads on the platform and in your industry to see what is performing best. This will help us to create a framework for your own advert.
Creation
We create an assets, headlines and copy needed, before setting up your advert in the platform. This includes creating ad sets and targeting.
We’ll always create a range of assets to let the algorithm pair the best-suited assets.
Review
We well review the adverts every few days as it runs, to see who the main audience is and how it’s performing. Here, we can tweak anything that may need changes, to ensure the advert gets the best results possible.
Why Work With BuzzGen?
Our team is certified for a range of platforms and always research the industry heavily before creating your advert.
We create several assets and ad sets with slightly different structures for each, allowing the algorithm to strategically place your ads in front of the right people with the right wording.
We’ll always closely monitor these as it runs and adjust these regularly to match what performs best. For example, if one advert is getting a lot more clicks than the other, we can rebalance the budget to the best performing one.
As the campaign runs, we’ll keep you updated with all the statistics you need to know, as well as sending you an overall report showing demographics and more at the end.
To start your campaign with us, get in touch.
