Social Media Ads
If you want to expand or amplify your reach with a new audience, leverage new leads and generate results, social media ads are a great way to do so.
We specialise in targeted and specific social media ads to grab your targeted audience’s attention and provide you with the lowest cost per click possible.
Read our page to learn about our process and how we help you get desirable results on every campaign.
What Types of Social Media Ads Can We Do?
Meta Ads
We can create a range of assets and graphics to cover all available sizes for your advert, as well as a series of copy and headlines to allow the algorithm to match the most suitable pairings.
We’ll also help you to create the ad sets and targeting, monitoring the results and adjusting as the advert runs.
TiTok Ads
Whether you have existing videos or need us to help create/edit them them, we can help you set up an advert for TikTok with the perfect targeting, copy and structure.
We’ll also provide you with a thorough overview showing you what competitors in your industry are posting and which ads are most successful.
Linkedin Ads
We can help you create a range of adverts for Linkedin, whether you want a static, video, carousel, event or message advert on the platform.
Let us know your target market and we can help to advise the best structure for you, creating assets to suit.
How Much Do Social Media Ads Cost?
How much of a budget you’ll need to allocate will depend upon the how high value your item is.
For example, if you want to sell items valued in the 100s, you’ll typically get a lower click-through rate than something that costs £10, meaning you’ll need to spend more and have a higher cost-per-click.
The goal of the campaign will also affect this. If you have a simple action for someone to take, such as entering their email for notification of your product release, this will generate a lot more leads than a form that requires 10 steps and causes people to lose interest.
We’d recommend putting at least a few hundred behind your ad so that you can get the best results, but this can be further discussed in your consultation.
Which Platform is Right For Me?
We know a lot of people base their adverts on the platforms with the most users, but we don’t use this strategy.
Our campaigns look at who your target audience is and where they’ll be most active. We then create content to suit this platform(s) best.
If you’re primarily a B2B company, we’d recommend Linkedin. If you want to reach a younger audience, TikTok and Instagram are great places to start, whereas Facebook can be perfect for adults and parents.
Let us know exactly who you want to reach and we’ll develop a strategy to match. Get in touch to discuss it with our team.
How Does It Work?
Consultation
We’ll meet with you to discuss your needs, target market and overall goal of the campaign. You can let us know your preferred platform, whether you have existing assets and anything else we’ll need to know.
Research
We look into existing ads on the platform and in your industry to see what is performing best. This will help us to create a framework for your own advert.
Creation
We create an assets, headlines and copy needed, before setting up your advert in the platform. This includes creating ad sets and targeting.
We’ll always create a range of assets to let the algorithm pair the best-suited assets.
Review
We well review the adverts every few days as it runs, to see who the main audience is and how it’s performing. Here, we can tweak anything that may need changes, to ensure the advert gets the best results possible.
Why Work With BuzzGen?
Our team is certified for a range of platforms and always research the industry heavily before creating your advert.
We create several assets and ad sets with slightly different structures for each, allowing the algorithm to strategically place your ads in front of the right people with the right wording.
We’ll always closely monitor these as it runs and adjust these regularly to match what performs best. For example, if one advert is getting a lot more clicks than the other, we can rebalance the budget to the best performing one.
As the campaign runs, we’ll keep you updated with all the statistics you need to know, as well as sending you an overall report showing demographics and more at the end.
To start your campaign with us, get in touch.
Case Study: Meta Ads For a Tutor
We recently ran an ad campaign for a tuition company who wanted to advertise their sessions for 11+, GCSE and A Level students on Meta, with a £200 budget.
For their campaign, we created two ad sets (one with broad targeting and one with selective targeting), each with several ads for the different sessions. For these ads, we created a selection of different copy, headlines and forms, then regularly monitored their performance to adjust as it went along.
The advert was very successful, finishing with 79 leads and a cost per result of £1.95.
Get in touch if you’d like to get similar results.
