How It Works
At our agency, we don’t believe in a one-size-fits-all strategy. Every business is unique, and so is our approach. We take the time to understand your industry, audience, and goals—creating bespoke content that gets results.
From in-depth research and strategic content creation to ongoing analysis and optimisation, we handle it all. You stay in control with full visibility at every stage, while we do the heavy lifting to elevate your brand.
Here’s how we make it happen:
Onboarding
We learn and tailor content specifically to suit your business, using our expertise as a professional search and social agency to help grow your brand awareness.
We’ll discuss on call with you your goals, USPs, target audience, the existing marketing you’ve done and any initial strategy ideas we’ve got.
Research
We the research your industry, competitors, trends and more!
We’ll create a thorough analysis document that helps us to plan the best content for your company going forward, suited to each platform.
This will also show engagement ideas, popular hashtags, account suggestions and example styles to use.
Content Creation
We’ll create a content calendar showing you the everything you need to know, whether that’s for ads, social media posts or search engine optimisation on your site.
You scroll through and approve the posts, or let us know any changes needed at all.
Then, simply leave us to schedule for the month!
Analysis
We’ll monitor our work weekly to see what’s working best. The calendar adapts based on what we find and what’s relevant for you each month.
You’ll get a report telling you what we’ve found successful and how we’ll be switching it up for the best results!
From research to creation to optimisation, we handle the heavy lifting while you stay in control. You bring the vision—we bring the results.
What Will My Content Calendar Include?
Of course, your content calendar will depend on the services you are wanting, but typically on your calendar you’ll see the date of posts (added in once the calendar is approved), the caption, creative link in Canva, the state of the post and a notes column.
Within the notes column, you’re welcome to tell us any tweaks you’d like for individual posts, or if you’d prefer, tweak the captions as you’d like and we’ll get this ready to be scheduled.
After the first month, you’ll find this is a super quick process as we’ll know your style and likes and dislikes!
How Does SEO Work?
n the first two weeks, we will focus on optimising existing content by making necessary on-page and off-page improvements based on research. We’ll look at site health, technical SEO and more.
In the third week, we will create a content calendar prioritising focus keywords for new topics. This will outline weekly blog content and the keywords to include, ensuring a structured approach while allowing flexibility for reactive content.
During the fourth week, we will enhance your site by building internal links and referencing external sources. The blogs will also be integrated into social media to drive additional traffic. Additionally, we will start targeting competitor areas, linking to high-ranking pages, which will be reflected in our reports.
From week five onwards, we will review existing work and refine strategies based on performance.
Here, your keyword plan will show the focus keyword, search volume, page content ideas, relevant popular search questions, blog ideas and then we leave a note column for you to adjust any ideas.
All the keywords are organised into primary priority, secondary and long-tail keywords.
We send out monthly reports with statistics for each of the services you have with us, as well as our suggestions for the next steps for the following months.
Social media clients will see their top-performing posts, key statistics and audience insights. SEO clients see organic search statistics, page views, site health and traffic sources. PPC clients will see their spend, results, impressions and reach. You can see an example in the slides on the right, but get in touch if you have any further questions.
Clear Communication
The number one thing for us at BuzzGen is that we value clear communication.
We understand that you don’t always have as much time as you expect free, so be sure to let us know any delays in approval or sending assets so that we can put alternative strategies in place.
Also, please inform our creative team of any changes you want- we want the best for your brand and vision, so don’t worry about being too critical!
Trust
Developing your ideas into a successful strategy requires a strong foundation of trust between us.
While your vision is essential, we encourage you to rely on our expertise to craft and execute the most effective campaigns.
After all, you’ve chosen to partner with a marketing agency for guidance—trust us to deliver the support you need.
We want you to succeed as much as you do!
Access
Please make sure you share across any platform access and photos we might need at the start of your onboarding.
Our portal is designed to make this super easy for you, with simple form and secure folder to store everything you might need.
We do have tutorials to explain how to do all of this as you onboard, but of course let our team know if you have any issues! We’re more than happy to help.
Any Concerns?
If you’re not sure of anything- TELL US!
We’re on the same team and here to make great campaigns, so never be afraid to tell us if you have any questions, concerns or changes in circumstance!
We have plenty of guides to assist you with anything you may need, so be sure to let us know.
Our newsletter and blog also have plenty of tips to get you started!
