Swim Hat Co are a well-established business with deep roots into the biggest sports organisations in the UK. But their new business was dropping, relying mostly on repeat business.
They approached BuzzGen to support the growth of Lead Generation and brand enhancements through B2B Emails, Newsletter Campaigns and Meta Advertising.
Our Objectives
Swim Hat Co approached us with clear goals:
- Increase the number of high-quality leads through data generation and direct sales emails campaign.
- Increase Brand awareness through direct Email campaigns and newsletters
- Design and implement a campaign to support their new partnerships with Swim England.
Our Approach
To achieve this, we created and executed a 6-month strategy using direct consumer targeting, and pulling the accurate data of them to target directly. In addition, we built a nurture system to re-engage old leads and bring them back into the fold.
Meta Advertising
- Created a strategic campaign to attract new buyers who hadn’t engaged with the brand yet- focusing on Swim Instructors and small swim schools.
- Configured their CRM to receive leads automatically and fall into their existing workflow.
Data Generation for a Direct Sales Campaign
- We wrote and mapped an email cadence to engage with councils with swim facilities and swim schools, to engage them into ordering for their next events
- Analysed and reported on data patterns to improve responsiveness, engagement and overall opportunities for the sales team.
- Provided additional Sales Support and Sales Training to the team, fixing their CRM and ensuring the sales journey was smooth after set-up.
Newsletter Marketing to retain and nurture customers
- We wrote and managed audiences for thier monthly newsletters, driving awareness and engagement to thier existing and growing database.
- Analysed and reported on data patterns to improve responsiveness, engagement and overall opportunities for the sales team.
Results & Impact
Our Sales Email Campaign delivered outstanding results:
- £12,000 in Confirmed Revenue in first 3 months
- 120% Return on Investment
And our Meta Ads have also delivered an epic return on investment:
- 700% ROI on their investment (spend=£550)
Conclusion
Working with Swim Hat Co has created a solid partnership which continues to grow, based on mutual trust and respecting the process.
At BuzzGen, we specialise in creating high-impact digital marketing strategies tailored to each business. If you’re looking to generate quality leads and grow your brand, get in touch with us today to see how we can help.
Want to learn more about Swim Hat Co?
Visit their social media or website here.
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