Professional GEO Services
Want your business to appear in generative engines like ChatGPT, Perplexity, Claude, or Google’s SGE? Or even the AI snippets above the top-ranking searches?
We create strategies to optimise your visibility across generative AI platforms, ensuring your brand is cited, referenced, and represented accurately when users ask questions.
Our professional GEO services include generative engine auditing, competitor benchmarking, content mapping, content optimisation, prompt-driven testing, and ongoing monitoring — all in one package.
Get in touch with our team to discuss GEO services for your business or request a GEO audit of your site.
SEO vs GEO: What’s the Difference?
Traditional SEO (Search Engine Optimisation) focuses on improving your rankings in search engines like Google or Bing. It’s about driving traffic by ensuring your site appears high in results for relevant keywords.
GEO (Generative Engine Optimisation), on the other hand, is about ensuring your brand is visible and accurately represented in generative AI platforms. These engines don’t just list links — they generate answers. Being optimised for GEO means your brand is cited within those answers, your expertise is reflected, and your content is structured in a way that engines can easily use.
In short:
SEO = Visibility in traditional search results
GEO = Visibility and citations in AI-generated responses
Both are important, but together they future-proof your brand’s discoverability.
Search Engine Optimisation
What is SEO?
Generative Engine Optimisation
What is GEO?
How Our Professional GEO Services Work…
Weeks 1 & 2- Auditing Your Current Visibility
We’ll test your presence across major generative engines (ChatGPT, Perplexity, Claude, SGE) to see if you’re being cited, how your brand is represented, and where competitors are appearing. We’ll use tools such as Perplexity citation logs, AI visibility trackers, and prompt engineering frameworks to gather insights.
Week 3- Mapping & Content Strategy
We’ll categorise your existing content into intent clusters (informational, comparative, transactional) and identify gaps where your audience is asking questions that generative engines are already answering, but not with your brand.
Week 4- Optimisation & Creation
We’ll reformat and create content that generative engines prioritise: FAQs, how-to guides, comparison breakdowns, expert commentary, and structured lists/tables. We’ll also embed citation-friendly phrasing and authoritative quotes to increase the likelihood of being surfaced.
Ongoing – Measurement & Iteration
Each quarter, we’ll review your GEO footprint, track shifts in AI-generated responses, and adapt your content to reflect new opportunities.
What Does GEO Optimisation Include?
On-page GEO (content-focused):
Repurposing pages into FAQ-style content
Writing with clear, citation-friendly phrasing
Creating structured breakdowns (lists, tables, statistics)
Embedding expert quotes and factual statements
Matching content to natural, conversational queries
Off-page GEO (visibility-focused):
Monitoring citation logs and AI visibility reports
Analysing competitor mentions in generative responses
Submitting content to directories and knowledge bases engines draw from
Ensuring brand consistency across multiple platforms
We balance both on-page and off-page GEO to ensure your brand is not only optimised for search engines but also surfaced accurately in AI-driven results.
For more information, get in touch with our team.
Why Work With BuzzGen?
Our team understands how generative engines retrieve, generate, and cite information. From citation behaviour to knowledge cut-off testing, we apply the same rigour to GEO as traditional SEO, but with forward-looking strategies tailored to AI platforms.
We thoroughly research your niche, test prompts manually, and keep you updated at every stage with detailed reports on your GEO campaign progress.
Book a call to discuss your campaign today.
