Stealth Sportswear is an emerging sportswear brand looking to establish itself in a competitive market. When they partnered with BuzzGen, their social media presence was still in its early stages, with just 56 followers and limited brand awareness.
Our goal was to build a loyal audience, increase brand visibility and drive traffic to their website through a combination of Meta Advertising and influencer marketing.
Our Objectives
Stealth Sportswear approached us with clear goals:
- Increase brand awareness and reach new audiences.
- Grow an engaged social media following.
- Drive high-quality traffic to their website.
- Build a community around the brand through influencer collaborations and interactive campaigns.
Our Approach
We developed a multi-channel strategy combining always-on Meta advertising with authentic influencer partnerships and community-driven competitions to maximise exposure while working with a modest budget.
Meta Advertising
We created a series of brand awareness and traffic campaigns designed to introduce Stealth Sportswear to new audiences interested in fitness, sport and active lifestyles.
Our campaigns included:
- Audience targeting based on sporting interests and purchasing behaviours.
- Brand awareness and website traffic campaigns with an average budget of just £2 per day.
- Continuous optimisation to improve reach, engagement and click-through rates.
Influencer Marketing
Alongside paid advertising, we partnered with relevant creators to showcase the brand in an authentic way and reach highly engaged audiences.
Our campaign included:
- Identifying influencers whose audiences aligned with the Stealth Sportswear brand.
- Managing collaboration and campaign delivery from start to finish.
- Monitoring performance to identify the highest-performing content and audience engagement.
One influencer collaboration alone generated over 21,800 views, with 94.6% of those viewers discovering the brand for the first time, significantly expanding Stealth Sportswear’s reach beyond its existing audience.
Community Growth Campaign
To encourage engagement and accelerate audience growth, we launched a giveaway competition offering followers the chance to win a Stealth Sportswear shirt.
The campaign helped to:
- Increase profile visits and brand awareness.
- Encourage user participation and sharing.
- Identify a passionate customer who has since become a brand ambassador for the business.
Results & Impact
Our combined Meta Ads and Influencer Campaign delivered impressive growth in just a short period:
Audience Growth
- Grew the Instagram following from 56 to 323 followers (477% growth).
- Reached thousands of new potential customers through paid and organic campaigns.
Influencer Campaign
- 21,898 views on a single influencer collaboration.
- 218 engagements on the post.
- 94.6% of viewers were non-followers, introducing the brand to a completely new audience.
Community Engagement
- 178 competition entries.
- 517 profile visits generated from the giveaway.
- Recruited a new Brand Ambassador through the campaign.
Meta Advertising
- Around 15,000 ad impressions every month.
- Generated 300+ website visits.
- Achieved all of this with an average ad spend of just £2 per day.
Conclusion
Working with Stealth Sportswear demonstrates how smaller brands don’t need huge marketing budgets to make a significant impact. By combining targeted Meta advertising with authentic influencer partnerships and engaging community campaigns, we helped establish a growing online presence, introduce the brand to thousands of new potential customers and build the foundations for long-term growth.
At BuzzGen, we create tailored marketing strategies that help businesses build awareness, grow engaged communities and generate measurable results. Whether you’re launching a new brand or looking to scale an existing one, we’d love to help.
View Stealth
Want to learn more about Stealth Sportswear?
Visit their social media or website to see how the brand is continuing to grow.
Similar Posts:
Case Study: Amplifying Organic Reach for Flisher Photography
Case Study: Maximising eBook Reach with Targeted Ads
Case Study: Improving Search Rankings For Iona Management Services
Case Study: Gaining Inquiries Via Social Media For Versatility In Print (VIP)
Case Study: Driving Leads with Paid Social Media Ads for Myrtle Learning
Case Study: Boosting Engagement with Paid Social Media Ads for Weddings by Mary
Case Study: How We Helped Swagable Boost Engagement and Brand Awareness
Leave a Reply