When EML Team Building hosted a corporate team-building day for team.blue, we had the opportunity to capture an event that demonstrated how team-building activities can create a positive impact beyond the workplace.
The day brought together two activities, Sleep Pods and Lego with Love, giving participants the opportunity to collaborate, get creative and contribute to meaningful causes.
Our aim was to capture the experience through engaging video content while identifying opportunities to share the story with a wider audience. Rather than simply documenting the event, we wanted to showcase the people, purpose and social impact behind EML’s team-building experiences.
On-Site Content Creation
We attended the event to film both activities, capturing everything from the teams working together to the finished projects.
Our focus was on creating authentic, people-led content that EML could use across its marketing channels to showcase its corporate team-building experiences.
By capturing the activities as they happened, we were able to highlight the collaborative nature of the event and the social impact that makes these experiences particularly meaningful.
PR & Media Outreach
Alongside content creation, we identified an opportunity to extend the event’s reach through local press coverage.
The Sleep Pods activity provided a particularly strong story. Through the event hosted by EML, team.blue funded and built 27 emergency sleeping pods, which were donated to Maggs Day Centre in Worcester to support people experiencing homelessness.
We developed a press release highlighting the initiative, the organisations involved and the positive impact of the donation.
The release was then pitched to local media, positioning the event as more than a corporate team-building day and drawing attention to the tangible difference the initiative would make in the local community.
Our PR activity successfully secured coverage in Worcester News, bringing attention to the donation and highlighting the work of EML Team Building, team.blue and the organisations involved.
Beyond the press coverage, our on-site filming provided EML with authentic content showcasing its activities in action, helping demonstrate the experience and value of its team-building events to prospective clients.
The Impact
This project demonstrates how combining content creation with a proactive PR approach can maximise the value of a single event.
By attending the team day, we were able to capture the experience first-hand, understand the story behind the activities and turn a corporate event into an opportunity for wider brand exposure.
The result was a combination of reusable marketing content and earned media coverage, showcasing EML’s services while celebrating the positive impact that corporate team building can have on local communities.
Every business has a story worth sharing. Whether you’re looking to raise brand awareness, showcase your latest projects or reach new audiences, we’re here to help.
Let’s Work Together
From creative marketing strategies to PR and digital campaigns, we’ll help you turn what you do into content that gets noticed.
Have a project in mind? Get in touch and let’s see what we can create together.
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