With a growing sales team, the need for more high-quality leads, especially when working in a niche sector of the market, is evident. JTF Wireless were looking to attract new clients in the Logistics, Food & Drink and Pharmaceuticals space, focused on high-quality conversations with key decision makers.
With the launch of new products, services, and platforms as well, our goal was to educate and promote the benefits and USPs to their ideal customer base.
Our Objectives
JTF Wireless approached us with clear goals:
- Increase the number of high-quality leads through data generation and direct sales emails campaign.
- Increase Brand awareness through Organic social media posting and comprehensive SEO.
- Design and implement a campaign for a new product launch, panning the course of two months
Our Approach
To achieve this, we created and executed a 12-month strategy using Social Media platforms with a focus on LinkedIn, wrote blogs and articles for their website, and identified and targeted key decision makers from their ideal customer personas.
- Created a strategic countdown campaign to tease the launch of the new websites, products and services, combined with a month of announcement and explainer posts, following the release.
- Built an engagement strategy to drive traffic to the launch, alongside organic posting.
Data Generation for a Direct Sales Campaign
- We wrote and mapped an email cadence to engage with C-Suite decision makers across some of the UK and Europe’s largest businesses.
- Analysed and reported on data patterns to improve responsiveness, engagement and overall opportunities for the sales team.
- Provided additional Sales Support and Sales Training to the new team, to ensure they optimised every opportunity that came into the business as part of the outbound email campaign.
Results & Impact
Our Sales Email Campaign delivered outstanding results:
- £500,000 in sales pipeline in first 4 months
- 4,175% ROI on their investment (spend=£11,700)
Continued engagement growth through organic social media and SEO efforts.
Conclusion
Partnering with JTF has allowed us to demonstrate the importance of a multi-channel strategy, while highlighting that awareness is equally as important as ROI.
At BuzzGen, we specialise in creating high-impact digital marketing strategies tailored to each business. If you’re looking to generate quality leads and grow your brand, get in touch with us today to see how we can help.
Want to learn more about JTF Wireless?
Visit their social media or website here.
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